Hi! I’m Ioana,

a Senior Brand Strategist navigating the science and mystery of what moves people.

For over 15 years, I worked and freelanced in advertising, with a venture into music tech. My work has contributed to a long list of industry accolades, including Effie and Cannes Lions. I gave a TEDx talk on how behavioural economics can be used to address gender inequality.

I help teams align around clear, bold brand narratives grounded in company, market and culture realities.